Official Press Release: Pierre Garroudi Taking Over London

Pierre Garroudi takes London by storm, bombarding the streets with Haute Couture

Haute Couture fashion designer, Pierre Garroudi from East London, ambushed the streets of London with his pillar-box ‘Red-Stopping Collection’ on 21st April 2011. The head turning, crowd-pleasing performance featured 20 models and talented street dance performers - posing, pouting and winking from London Bridge to Trafalgar Square. The public was astounded by the creativity oozing from the collection “the most exciting thing I’ve ever seen on the tube.” The project created a phenomenal atmosphere, fresh and exciting, epitomising the sensual limitless powers of fashion.

Pierre Garroudi is the first fashion designer to use London as a catwalk, an innovative concept of a ‘flash mob’ providing a source of advertisement and brand awareness.

This is the first of the ‘flash mob’ events. Two more of these events have been confirmed for Summer 2011.

For more information contact: pierre@pierregarroudi.com

See live footage of the events:

http://bit.ly/eu6Gt5
http://bit.ly/dSEcuG
http://bit.ly/gn69ni



(C) Ata Shater



Pierre will be taking over London in 2 Days!

We are gearing up for Pierre's biggest event yet 'Fashion flash mob', happening this Thursday 21st April. Judging from the reaction Pierre and models got from their Pre-run two weeks ago on Saturday. The event will be a big show stopper, full of surprises...Prepare to be thoroughly entertained!

Join the fun, we leave from the Pierre Garroudi Gallery at 4pm, to London Bridge/Station, then onto Charing Cross and for the finale at Piccadilly Circus/ Trafalgar Sq between 5-6pm. Don't miss out!

Taking Over London Event 21st April!

                 Pierre Garroudi

                 Couture Takeover

                                                   21st APRIL 2011 from 4pm

On Thursday 21st April @ 4pm Pierre will takeover London in a flash mob-style, street fashion show.
The team consisting of 20 models and Garroudi supporters will start from the Pierre Garroudi Gallery at London Bridge, through to Charing Cross and then finish at Trafalgar Square/Piccadilly Circus.

Photographers, videographers and bloggers are welcome to document the event. It's going to be HUGE!!!
A real chance to display couture to the masses.

We are also looking for hairstylists, make-up artists, actors, models and street dancers to help with the creative aspect of the event. We will also be filming a viral video that is bound to have everybody dancing!

Please forward requests to:

Pierre Garroudi p.garroudi@gmail.com (photographers, press, journalists or contact Cheryn)

Cheryn sylviacheryn.espallargas@espeme.com (models, hairstylists and make-up artists)

Christina Christinabanjo@hotmail.com (dancers and actors)

Pierre Garroudi
Arch 6, Crucifix Lane, London Bridge, London SE1 3JW
02073781187

Pierre features in Kurv. Magazine

Pierre is featured in the latest editorial shoot for the current issue of Kurv.Magazine (International fashion and arts magazine distributed across the US and Australia)

Shot and styled by international, award winning photographer Joao Carlos, whose client list include advertising agencies, big corporates such as Nike and HP and published work in various fashion magazines. 

This editorial is entitled, 'Dutchess of the Lake'

“The beautiful scenic Lake Vrynwy in Wales was the inspiration for this shoot.  This timeless and rugged landscape creates a mythological setting for the archetypical Goddess Protector and her collection of creatures." Joao Carlos


(Click pictures to see larger)



Tulle headdress by Pierre Garroudi



Red Hairpieceby Pierre Garroudi

White Swan Dress by Pierre Garroudi



 Great imagery and styling!

Credits:

Photography Joao Carlos
Stylist Joao Carlos
The House of Deads
Hair & Make Up Becky Hunting
Model Katy @ Sandra Reynolds
Props The House of Deads
Post Production Gina Hernandez
Fashion:
Agent Provocateur, Danielle Reed, Death by Latex, Derek Lawlor, Gucci, Michael Bolton-Heaton, Nicola Morgan, Pierre Garroudi, Poppy Warwicker-Le Breton, Sacre-Coeur, Yves Saint Laurent!


http://www.joaocarlosphoto.com/bio

Pierre Garroudi for Unfolded Magazine

Pierre's Impressive Ivory collection has seen a new light with it recently being featured in issue: 2 of Unfolded Magazine. Proving that Pierre's collections continue to push the boundaries being timeless, ageless and trend-less if there is even such a word!

Check out the beautiful images shot on the beach below:

Pierre attends Dolce & Gabbana event

Last Thursday (31st March) Pierre attended the Dolce & Gabbana Dress Me Up party at the London, Bond Street store. The event saw successful fashion bloggers dress up the window displays of the store, while celebrities and guests mingled around canapés and alcoholic drinks.

It wouldn't be right if Pierre didn't stay true to his avant garde roots. Check out the photo of Pierre and  Maggie (intern/model) dressed in Blue and Pink from his previous collection.

Pierre also tells me he also met the gorgeous singer, Alexandra Burke who was also in attendance. I wonder what she thought of all of this?