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Tuesday, 26 April 2011

Official Press Release: Pierre Garroudi Taking Over London

Pierre Garroudi takes London by storm, bombarding the streets with Haute Couture
Haute Couture fashion designer, Pierre Garroudi from East London, ambushed the streets of London with his pillar-box ‘Red-Stopping Collection’ on 21st April 2011. The head turning, crowd-pleasing performance featured 20 models and talented street dance performers - posing, pouting and winking from London Bridge to Trafalgar Square. The public was astounded by the creativity oozing from the collection “the most exciting thing I’ve ever seen on the tube.” The project created a phenomenal atmosphere, fresh and exciting, epitomising the sensual limitless powers of fashion.

Pierre Garroudi is the first fashion designer to use London as a catwalk, an innovative concept of a ‘flash mob’ providing a source of advertisement and brand awareness.

This is the first of the ‘flash mob’ events. Two more of these events have been confirmed for Summer 2011.

For more information contact: pierre@pierregarroudi.com

See live footage of the events:


(C) Ata Shater

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