Popular Posts

Friday, 3 June 2011

Interview with Pierre Garroudi/ Fashion Flash Mob II

Ravensbourne2011 Interview - Pierre Garroudi from V-Films on Vimeo.

...and don't forget about the fashion Flash mob happening on Wednesdsay 8th June!

After the success of the last 'Red-Stopping' flash-mob, Pierre Garroudi is planning his second street catwalk, taking to some of London's most distinguished avenues with his cast of models and dancers.
This exciting campaign will showcase the 'Turquoise Collection'/Beauty of the Sea*** conveying an aesthetically pleasing experience of creatures born of a mystical island, lost at sea. Pierre's signature style is prominent through the hand-crafted intricacy formed through beautiful fabric manipulation; technically, its all about volume and texture.
Multi-layered matte and sheen silks become second skin to the wearer, portraying scales of reptilian kinds in all their beauty. Magnificent ruffled head pieces and elongated silhouettes are reflective to those of a mermaid, while luxuriously draped neck pieces represent secret ocean treasures.
Join Pierre on his sensational voyage on June 8th. The flash-mob of 20 models will kickstart the journey at 2PM from Pierre Garroudi gallery in London Bridge and will travel to Bond street using one of London's busiest tube lines, finally ending in the acclaimed area, Knightsbridge. Yet again, this will create huge hype with the intention to be even more engaging thana the first. Flash-mob II is a promising head-turner, this pulling surprises from his neatly sewn sleeve.

Friday, 20 May 2011

Part Two: Pierre Garroudi Taking Over London, 8th June

Pierre will be taking over London, yet again on Wednesday 8th of June from 2pm-7pm. The team travelling from London Bridge to Bond Street and for the finale at Knightsbridge. This time he promises an even bigger and better street fashion show, displaying bold and exaggerated designs from his current S/S 11 Blue Collection!

If you would like to be a part of this extravagant fashion event please contact:

Pierre Garroudi p.garroudi@gmail.com (photographers, press, journalists)

Cheryn sylviacheryn.espallargas@espeme.com (models, hairstylists and make-up artists)

I hope to see you attend!

Pierre Garroudi
Arch 6, Crucifix Lane, London Bridge, London SE1 3JW

Monday, 9 May 2011

[Coverage] Pierre Garroudi Fashion Flashmob Goes Viral!

I hope everyone had a good Easter /Royal wedding weekend! Sorry for the delay in posting. It has been three weeks since Pierre showcased his Couture red collection around central London.The event was definitely a showstopper, causing roadblocks, hijacking the tube, train stations, passageways and even a pedal bike! We broke down the 'snobish' persona usually associated with luxury fashion and connected with what really matters. Which is? Creativity and FUN!

Wherever we went the cameras certainly followed, we cheered, the models struck their poses and the dancers entertained the crowds and kept the energy flowing.
My experience of the whole event was amazing! 
To document this extravaganza in the most creative way possible we decided to put together a viral video. Call it Fashion Loves Music with a bit of a twist. Please check out the footage below, it will guarantee to have you shuffling!!

**Special thanks to: All Interns that helped out during the day, Models, Hair and Make-up artists, Dancers, Photographers and Videographers... plus all the crew that came along with us on the day!

Video Credits
Pierre Garroudi (Designer, Production)
Victor Stephanopoli  V-films (Filming, Editing and Production)
Nikolas Dost (Filming, Editing)
Callum Skipworth (Filming)
*Special thanks the students and Ravensbourne College of Design and Communication
Christina Banjo (Casting, Production)
Katia Bumba (Casting , Event Marketing)
Cheryn Espallargas (Casting, Event Marketing)

Tuesday, 26 April 2011

Official Press Release: Pierre Garroudi Taking Over London

Pierre Garroudi takes London by storm, bombarding the streets with Haute Couture
Haute Couture fashion designer, Pierre Garroudi from East London, ambushed the streets of London with his pillar-box ‘Red-Stopping Collection’ on 21st April 2011. The head turning, crowd-pleasing performance featured 20 models and talented street dance performers - posing, pouting and winking from London Bridge to Trafalgar Square. The public was astounded by the creativity oozing from the collection “the most exciting thing I’ve ever seen on the tube.” The project created a phenomenal atmosphere, fresh and exciting, epitomising the sensual limitless powers of fashion.

Pierre Garroudi is the first fashion designer to use London as a catwalk, an innovative concept of a ‘flash mob’ providing a source of advertisement and brand awareness.

This is the first of the ‘flash mob’ events. Two more of these events have been confirmed for Summer 2011.

For more information contact: pierre@pierregarroudi.com

See live footage of the events:


(C) Ata Shater

Tuesday, 19 April 2011

Pierre will be taking over London in 2 Days!

We are gearing up for Pierre's biggest event yet 'Fashion flash mob', happening this Thursday 21st April. Judging from the reaction Pierre and models got from their Pre-run two weeks ago on Saturday. The event will be a big show stopper, full of surprises...Prepare to be thoroughly entertained!

Join the fun, we leave from the Pierre Garroudi Gallery at 4pm, to London Bridge/Station, then onto Charing Cross and for the finale at Piccadilly Circus/ Trafalgar Sq between 5-6pm. Don't miss out!

Tuesday, 12 April 2011

Taking Over London Event 21st April!

                 Pierre Garroudi
                 Couture Takeover
                                                   21st APRIL 2011 from 4pm

On Thursday 21st April @ 4pm Pierre will takeover London in a flash mob-style, street fashion show.
The team consisting of 20 models and Garroudi supporters will start from the Pierre Garroudi Gallery at London Bridge, through to Charing Cross and then finish at Trafalgar Square/Piccadilly Circus.

Photographers, videographers and bloggers are welcome to document the event. It's going to be HUGE!!!
A real chance to display couture to the masses.

We are also looking for hairstylists, make-up artists, actors, models and street dancers to help with the creative aspect of the event. We will also be filming a viral video that is bound to have everybody dancing!

Please forward requests to:

Pierre Garroudi p.garroudi@gmail.com (photographers, press, journalists or contact Cheryn)

Cheryn sylviacheryn.espallargas@espeme.com (models, hairstylists and make-up artists)

Christina Christinabanjo@hotmail.com (dancers and actors)

Pierre Garroudi
Arch 6, Crucifix Lane, London Bridge, London SE1 3JW

Saturday, 9 April 2011

Pierre features in Kurv. Magazine

Pierre is featured in the latest editorial shoot for the current issue of Kurv.Magazine (International fashion and arts magazine distributed across the US and Australia)

Shot and styled by international, award winning photographer Joao Carlos, whose client list include advertising agencies, big corporates such as Nike and HP and published work in various fashion magazines. 

This editorial is entitled, 'Dutchess of the Lake'
“The beautiful scenic Lake Vrynwy in Wales was the inspiration for this shoot.  This timeless and rugged landscape creates a mythological setting for the archetypical Goddess Protector and her collection of creatures." Joao Carlos

(Click pictures to see larger)

Tulle headdress by Pierre Garroudi

Red Hairpieceby Pierre Garroudi

White Swan Dress by Pierre Garroudi

 Great imagery and styling!

Photography Joao Carlos
Stylist Joao Carlos
The House of Deads
Hair & Make Up Becky Hunting
Model Katy @ Sandra Reynolds
Props The House of Deads
Post Production Gina Hernandez

Agent Provocateur, Danielle Reed, Death by Latex, Derek Lawlor, Gucci, Michael Bolton-Heaton, Nicola Morgan, Pierre Garroudi, Poppy Warwicker-Le Breton, Sacre-Coeur, Yves Saint Laurent!


Tuesday, 5 April 2011

Pierre Garroudi for Unfolded Magazine

Pierre's Impressive Ivory collection has seen a new light with it recently being featured in issue: 2 of Unfolded Magazine. Proving that Pierre's collections continue to push the boundaries being timeless, ageless and trend-less if there is even such a word!

Check out the beautiful images shot on the beach below:

Pierre attends Dolce & Gabbana event

Last Thursday (31st March) Pierre attended the Dolce & Gabbana Dress Me Up party at the London, Bond Street store. The event saw successful fashion bloggers dress up the window displays of the store, while celebrities and guests mingled around canap√©s and alcoholic drinks.

It wouldn't be right if Pierre didn't stay true to his avant garde roots. Check out the photo of Pierre and  Maggie (intern/model) dressed in Blue and Pink from his previous collection.

Pierre also tells me he also met the gorgeous singer, Alexandra Burke who was also in attendance. I wonder what she thought of all of this?

Wednesday, 23 March 2011

Dark and Beautiful...Meet model Nala Diagouraga

What was very noticeable from Pierre's A/W 11 Royal collection  was a mixture of ethnicity's represented on the catwalk. As I am told by the stylist for the show the girls represented 'royalty' from different parts of the world. Personally I think it is refreshing to see a mixture of cultures represented in fashion and hope that many more designers follow suit.

But there was one particular model that caught my attention stand-out model Nala Diagouraga, 22, from Senegal/Mali in West Africa. An experienced but new face to modeling, Nala who lives in France started modeling back in 2008 for a friend. After her first couture show in 2010 she decided to make it a career the next day she signed with modeling agency Paris Slides and then later signed with London modelling agency Strike Model Management.

So far she in her career she has worked for top french designer Lanvin, Khaled el Masri, Martin Grant, Neil Barrett, Andrew Laurence, Alphadi Irakli Nasidzé and Thulare Monareng, appeared in French Grazia magazine to name a few.
London Fashion Week 2011 was very busy for Nala apart from walking the runway for our very own Pierre Garroudi, others designers included DTZ, Kirsty Ward, BodyAMR and Samantha Cole. 

Nala says that her inspiration and passion comes from being able to express herself and play a role.
"I do get inspired by anyone in particular but more outfits and makeup that I wear during the shows or photo shoots. [when I am doing shows] I play a character, I [become] the style that they adopt and  love to detach myself from things..."

In terms of her future hopes, Nala says, " I like to make people happy that love and support me and also get into makeup artistry. I am a fan and I have lots of project in mind to follow."

Take a look at her eye-catching portfolio of work, Pierre plans to use Nala for his future photo and video shoot projects, so look out for more updates soon.

Makeup Magazine for Ghubar

Makeup Mag by Emmanuel Thibault

WAD Magazine

French Grazia

Models: Nala and Brandy @ Pierre Garroudi A/W 11


Nala and Brandy Pierre Garroudi A/W 11

A round of applause for Pierre at Oxford Fashion Week

During the beginning of March Pierre participated in the Oxford Fashion Week from 28 Feb- 6 March 2011 in partnership with Oxford Thinking Campaign. The event which is held annually aims to strengthen the creative community in Oxford by bringing together designers, artists, musicians or even thinkers. Pierre showcased  pieces from various collections on the last day which was 'The Couture Show'. Other famous designers that showcased their collections were Valentino, Alexandra McQueen and Matthew Williamson.

The Couture show was a black-tie event and was well received by local press and was even featured on Vogue.co.uk. 
It was safe to say that Pierre's pieces were the most exciting pieces of the night, receiving the loudest applause says Zoe Lower (fashion and beauty photographer). For Pierre it was a great networking opportunity for him to get his brand noticed.The event sparked further interest from one of the main fundraisers Pierre says;
 "They really loved it and applauded, they liked it so much that director of the fundraising campaign has showed interest to get involved  in other projects. Once the project becomes clear we will let you know."

Well done Pierre!

Images: WPhotographic and Zoe Lower

Monday, 21 March 2011

All of the Lights...It's so bright in here!

If you did not know Pierre has a fascination with lights! If you have not visited his gallery before, he has roughly 50 hanging lights that create a square shape around the centre of his gallery; all with beautifully decorated, colourful lampshades.

If your into interiors or are all about creating the perfect ambiance to compliment your living space? I am definitely sure you could find something in Pierre's 'couture' lampshade collection!

Please take a look at the images below all lampshades are currently on sale now.

More details to follow about how you can purchase online, otherwise please visit his gallery on Wednesday nights @ 8pm for the weekly Art and Design auction.

Pierre Garroudi Gallery, Wednesday nights 8pm @ Arch 6, Crucifix Lane, London Bridge, SE1 3JW

Pierre Garroudi Artwork

You can now get your hands on Pierre's paintings and artwork, aside from creating brilliant couture pieces he also enjoys dabbling in art in his spare time.

Art pieces are becoming a very popular long-term investment for some, depending on the artists career some can fetch up to thousands years later.

While its still affordable, take a look at some of the beautiful paintings Pierre currently has on sale to purchase at his Gallery.

Thursday, 17 March 2011

Our thoughts are with Japan!

Pierre and interns take a moment from their work to reflect on those that lost their lives from the recent earthquake/tsunami that happened in Sendai, Japan on the 11th March.