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Friday, 3 June 2011

Interview with Pierre Garroudi/ Fashion Flash Mob II

Ravensbourne2011 Interview - Pierre Garroudi from V-Films on Vimeo.

...and don't forget about the fashion Flash mob happening on Wednesdsay 8th June!

After the success of the last 'Red-Stopping' flash-mob, Pierre Garroudi is planning his second street catwalk, taking to some of London's most distinguished avenues with his cast of models and dancers.
This exciting campaign will showcase the 'Turquoise Collection'/Beauty of the Sea*** conveying an aesthetically pleasing experience of creatures born of a mystical island, lost at sea. Pierre's signature style is prominent through the hand-crafted intricacy formed through beautiful fabric manipulation; technically, its all about volume and texture.
Multi-layered matte and sheen silks become second skin to the wearer, portraying scales of reptilian kinds in all their beauty. Magnificent ruffled head pieces and elongated silhouettes are reflective to those of a mermaid, while luxuriously draped neck pieces represent secret ocean treasures.
Join Pierre on his sensational voyage on June 8th. The flash-mob of 20 models will kickstart the journey at 2PM from Pierre Garroudi gallery in London Bridge and will travel to Bond street using one of London's busiest tube lines, finally ending in the acclaimed area, Knightsbridge. Yet again, this will create huge hype with the intention to be even more engaging thana the first. Flash-mob II is a promising head-turner, this pulling surprises from his neatly sewn sleeve.

Friday, 20 May 2011

Part Two: Pierre Garroudi Taking Over London, 8th June

Pierre will be taking over London, yet again on Wednesday 8th of June from 2pm-7pm. The team travelling from London Bridge to Bond Street and for the finale at Knightsbridge. This time he promises an even bigger and better street fashion show, displaying bold and exaggerated designs from his current S/S 11 Blue Collection!

If you would like to be a part of this extravagant fashion event please contact:

Pierre Garroudi p.garroudi@gmail.com (photographers, press, journalists)

Cheryn sylviacheryn.espallargas@espeme.com (models, hairstylists and make-up artists)

I hope to see you attend!

Pierre Garroudi
Arch 6, Crucifix Lane, London Bridge, London SE1 3JW

Monday, 9 May 2011

[Coverage] Pierre Garroudi Fashion Flashmob Goes Viral!

I hope everyone had a good Easter /Royal wedding weekend! Sorry for the delay in posting. It has been three weeks since Pierre showcased his Couture red collection around central London.The event was definitely a showstopper, causing roadblocks, hijacking the tube, train stations, passageways and even a pedal bike! We broke down the 'snobish' persona usually associated with luxury fashion and connected with what really matters. Which is? Creativity and FUN!

Wherever we went the cameras certainly followed, we cheered, the models struck their poses and the dancers entertained the crowds and kept the energy flowing.
My experience of the whole event was amazing! 
To document this extravaganza in the most creative way possible we decided to put together a viral video. Call it Fashion Loves Music with a bit of a twist. Please check out the footage below, it will guarantee to have you shuffling!!

**Special thanks to: All Interns that helped out during the day, Models, Hair and Make-up artists, Dancers, Photographers and Videographers... plus all the crew that came along with us on the day!

Video Credits
Pierre Garroudi (Designer, Production)
Victor Stephanopoli  V-films (Filming, Editing and Production)
Nikolas Dost (Filming, Editing)
Callum Skipworth (Filming)
*Special thanks the students and Ravensbourne College of Design and Communication
Christina Banjo (Casting, Production)
Katia Bumba (Casting , Event Marketing)
Cheryn Espallargas (Casting, Event Marketing)

Tuesday, 26 April 2011

Official Press Release: Pierre Garroudi Taking Over London

Pierre Garroudi takes London by storm, bombarding the streets with Haute Couture
Haute Couture fashion designer, Pierre Garroudi from East London, ambushed the streets of London with his pillar-box ‘Red-Stopping Collection’ on 21st April 2011. The head turning, crowd-pleasing performance featured 20 models and talented street dance performers - posing, pouting and winking from London Bridge to Trafalgar Square. The public was astounded by the creativity oozing from the collection “the most exciting thing I’ve ever seen on the tube.” The project created a phenomenal atmosphere, fresh and exciting, epitomising the sensual limitless powers of fashion.

Pierre Garroudi is the first fashion designer to use London as a catwalk, an innovative concept of a ‘flash mob’ providing a source of advertisement and brand awareness.

This is the first of the ‘flash mob’ events. Two more of these events have been confirmed for Summer 2011.

For more information contact: pierre@pierregarroudi.com

See live footage of the events:


(C) Ata Shater

Tuesday, 19 April 2011

Pierre will be taking over London in 2 Days!

We are gearing up for Pierre's biggest event yet 'Fashion flash mob', happening this Thursday 21st April. Judging from the reaction Pierre and models got from their Pre-run two weeks ago on Saturday. The event will be a big show stopper, full of surprises...Prepare to be thoroughly entertained!

Join the fun, we leave from the Pierre Garroudi Gallery at 4pm, to London Bridge/Station, then onto Charing Cross and for the finale at Piccadilly Circus/ Trafalgar Sq between 5-6pm. Don't miss out!

Tuesday, 12 April 2011

Taking Over London Event 21st April!

                 Pierre Garroudi
                 Couture Takeover
                                                   21st APRIL 2011 from 4pm

On Thursday 21st April @ 4pm Pierre will takeover London in a flash mob-style, street fashion show.
The team consisting of 20 models and Garroudi supporters will start from the Pierre Garroudi Gallery at London Bridge, through to Charing Cross and then finish at Trafalgar Square/Piccadilly Circus.

Photographers, videographers and bloggers are welcome to document the event. It's going to be HUGE!!!
A real chance to display couture to the masses.

We are also looking for hairstylists, make-up artists, actors, models and street dancers to help with the creative aspect of the event. We will also be filming a viral video that is bound to have everybody dancing!

Please forward requests to:

Pierre Garroudi p.garroudi@gmail.com (photographers, press, journalists or contact Cheryn)

Cheryn sylviacheryn.espallargas@espeme.com (models, hairstylists and make-up artists)

Christina Christinabanjo@hotmail.com (dancers and actors)

Pierre Garroudi
Arch 6, Crucifix Lane, London Bridge, London SE1 3JW

Saturday, 9 April 2011

Pierre features in Kurv. Magazine

Pierre is featured in the latest editorial shoot for the current issue of Kurv.Magazine (International fashion and arts magazine distributed across the US and Australia)

Shot and styled by international, award winning photographer Joao Carlos, whose client list include advertising agencies, big corporates such as Nike and HP and published work in various fashion magazines. 

This editorial is entitled, 'Dutchess of the Lake'
“The beautiful scenic Lake Vrynwy in Wales was the inspiration for this shoot.  This timeless and rugged landscape creates a mythological setting for the archetypical Goddess Protector and her collection of creatures." Joao Carlos

(Click pictures to see larger)

Tulle headdress by Pierre Garroudi

Red Hairpieceby Pierre Garroudi

White Swan Dress by Pierre Garroudi

 Great imagery and styling!

Photography Joao Carlos
Stylist Joao Carlos
The House of Deads
Hair & Make Up Becky Hunting
Model Katy @ Sandra Reynolds
Props The House of Deads
Post Production Gina Hernandez

Agent Provocateur, Danielle Reed, Death by Latex, Derek Lawlor, Gucci, Michael Bolton-Heaton, Nicola Morgan, Pierre Garroudi, Poppy Warwicker-Le Breton, Sacre-Coeur, Yves Saint Laurent!